Proposition of an Objective and Standardized Sustainability Index: An Alternative to ISE B3

In Brazil, the financial advances in market recently years are visible, type B3, is progression. Studies about difficulty of measuring corporate sustainability, mainly through qualitative research, fail to assess social performance companies, because biases and heuristics end up altering perception decision makers, making conceptions that should be biased. rational. Through MAUT multi-criteria support method, we propose an alternative sustainable development index ISE with information from statements, considering proposed efficient correlated other ESG indexes B3.